Vegan Life was established at the end of 2016 as a means to provide support by bringing vegans together online and to promote vegan lifestyles and celebrate vegan eateries. There was a need for a locally-led directory and local news information and a way of connecting local vegans together.
The brand was primarily aiming to attract a broad spectrum of people who had a shared interest in the thing that brings all vegans together – good food! It deliberately wanted to avoid activism and radical veganism, not because these aren’t also important, but because there were existing groups with that focus already.
We built the Facebook group – Vegan Life – to connect local people together and encouraged local businesses to post to it and promote their events through it. It attracted more than 500 members in the first year. We built a sophisticated website with an online Directory for eatery listings and a Blog for local and national news articles, which could also be shared to the Facebook group and other related groups. The Group and Website already have a prominent place amongst vegans in a relatively short period of time.