Clean Vegan Kitchen was a new company, establishing itself in the growing UK vegan market. The company was setting up a restaurant in the countryside and wanted to display tempting food on a new website, along with table reservation and a take-away/delivery service. The company also wanted to create ‘meal plans’ to support people to make healthy choices during their busy lives and to offer catering for weddings and events.
Vegan customers have an increasing number of choices available to them as more and more restaurants offer vegan menus and vegan options. However, there were very few 100% vegan businesses in the local area and this had the potential to be a key selling point. Customers included both men and women of all age groups and the target audience was those with higher disposable income.
We worked with the client to develop a unique proposition for customers and advised that the menu and offers should change frequently in order to keep interest and enthusiasm after the buzz of the initial launch. We sourced an advanced website theme that could display food menus, manage reservations and take orders and payments. We designed a beautiful logo that was in keeping with the ‘clean’ theme, while also being sophisticated and dynamic. We worked with the client to develop a unique description that captured their values and aims and we provided training so they could update the website themselves after launch.