When it comes to writing about the positive impact of social media for companies, and for small business in particular, it would be quite easy to churn out the usual spin that already fills the Internet and social media platforms themselves.
Social media companies promise to boost loyal followers, leading to more sales, because that’s what all companies want in the end, isn’t it? Why else would companies waste their valuable time and limited resources on social media campaigns? If only life was that simple! Continue reading “6 impacts of social media for small business – without the hype!”
Everyone’s heard of Instagram, right? Most people will know it’s a social media platform of one kind or another and many people will know that it’s designed primarily to share fabulous photos to highlight happenings and events in your personal or business life. It has video sharing too, though that feature is definitely less well used by its subscribers. Continue reading “Getting to grips with Instagram”
Buffer Social has collected together some of the latest and sometimes surprising findings from recent social media research. The research provides lots of actionable tips on when, what and where to post in order to increase engagement and traffic to your business.
Here are some of the highlights from the recent research: Continue reading “When, What and Where to post – recent social media research”
We are delighted to announce the launch of our new social media management company, 2Sprout.
2Sprout is aimed at small businesses who can massively benefit from increasing their visibility on social media platforms but who might struggle due to the barriers of lack of technical know-how, time and cost. Continue reading “2Sprout officially launched”