2Sprout is delighted to be supporting the Cardiff Festival of Wellbeing for the second year running with a stunning social media campaign that is expected to draw in record numbers of visitors.
A distinctive style was created for the popular festival, held at the prestigious City Hall in Cardiff city centre. The festival is a dynamic mix of delicious healthy food, motivating talks, health and wellbeing workshops, inspiring classes, skin care treatments, complementary therapies, music, dance and demonstrations.
Last year, 2Sprout helped to draw a crowd of 1,800 people to the festival and the campaign this year is expected to attract even more.
8 weeks into the 9 week campaign and 2Sprout has reached more than 60,000 residents in the Cardiff, Newport and Swansea areas through the Facebook and Instagram campaign, and achieved around 10% engagement with posts, much higher than most campaign averages.
Kim Dowdell, Director of Vision for Living, who produce the festival said “Thank you for all the brilliant design and, equally important, your supportive, professional, open and responsive work model throughout the campaign. I felt very professionaly safe in your hands”.
Everyone at 2Sprout has enjoyed working to help make the event a great success and we look forward to building the brand more in the future through our innovative design and marketing.
Some of the designs for the campaign are shown in the slideshow below. More can be seen on the Cardiff Festival of Wellbeing Facebook page.